The consistent success of United Agri Tech series of fairs can be attributed to conducting this fair in Madurai because of the following :
Madurai, an ancient city of Tamil Nadu, famous for Tamil literature and culture is situated at the southern part of Tamil Nadu and the Agriculture College and Research Institute is situated at this historical temple city. Enormous rivers and dams are very nearby Madurai like The Vaigai River, Kottagudi River, Suruliyar River, Varaganathi River, Manjalar River and Varattaru River flow through the district. The important reservoirs in the district are Vaigai Dam, Manjalaru Dam, Sothuparai Dam, Sanmughanathi Dam, Manalaru Dam and Melmanalaru Dam.
Madurai is bounded major agriculture districts on the North by Dindigul, Thiruchirapalli and on the East by Sivagangai and on the West by Theni and South by Virudhunagar.Madurai is the hub for agro-commercial activities for spices, horticulture, tea and coffee, vegetables, fruits, Coconut & Sugarcane. Horticulture being predominant in this region opens up opportunities for Green / Poly Houses and also Cold Storage for supply chain.
Madurai is a strong engineering industry hub with not many players into agri implement manufacturing. Availability of farm labour, water and precision agriculture tools in this entire region is in short supply which is an opportunity to solution providers from these sectors.
The nearest seaports of Madurai are Chennai, Tuticorin and Cochin. Madurai is well connected to the other parts of India by rail, road and air. Excellent connectivity with Bangalore and Chennai ensures quick transfer to foreign countries too.